Rolling Words.
To promote Snoop Dogg’s new line of rolling papers, the idea was to create a songbook with his lyrics handwritten on the rolling papers. And if you were inclined like Snoop, you could tear out a page, roll up some of your finest, and light up
Break it down
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Introducing the one thing you didn't know you needed: Snoop Dogg's Rolling Papers Smokable Songbook. This little tongue twisting book is a promotional item for Snoop's Kingsize Slim Rolling Papers. The project, created out of Pereira & O'Dell, is made out of rolling paper, with the lyrics of the rapper's illin' songs written on them.
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The entire book is made out of hemp materials. And for smoking your, er, as Snoop calls it "Whatever you have or however you have it," on the go, the spine is made out of a matchbox surface.
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A release of limited editions were made, but 420-friendly festival attendees at 2012 Coachella Valley Music & Arts Festival will get samples of the rolling papers from posters at the festival site, where they will be detachable. Snoop Dogg headlines the final night of the festival.
Credit to Pereira O’dell on this project.
Want to see more, check out the link to the Agency on record.
Credits
Paulo Coelho, art director/illustrator; Aricio Fortes/PJ Pereira, writers; Paulo Coelho/Aricio Fortes, creative directors; Rob Mangrobang, Nerio Mones, Omar Treyes, calligraphy; Drew Saucedo, producer; Laundry, production company; Snoop Dogg, client
Tags
Promotional / Concept / Print / Illustration / Calligraphy
Awards
Paulo Coelho, art director/illustrator; Aricio Fortes/PJ Pereira, writers; Paulo Coelho/Aricio Fortes, creative directors; Rob Mangrobang, Nerio Mones, Omar Treyes, calligraphy; Drew Saucedo, producer; Laundry, production company; Snoop Dogg, client